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Cover of Costing and Pricing Download

Digital guide

Costing and Pricing Download

What one apple costs you, and what to charge.

$9 Instant download

PDF, works on phone, tablet and print. Paid securely by card through Stripe — the card details never touch this site.

Most people making candy apples for money are losing on labour and cannot see it. Here is the unit cost broken out, the pricing tiers that stop haggling, and the order questions that prevent 9pm text messages.

What you'll get for $9

  • Per-apple cost breakdown, materials and labour
  • Three pricing tiers you can hold to
  • Minimum order and deposit policy
  • The full order-intake question list
  • How to discount without losing money

Why you'll love it

  • Turns a hobby into a number you can defend
  • Stops the orders that cost more than they earn
  • Works for any made-to-order bake, not just apples

Who wrote it

Ashley runs Bad Ash Bakery, where candy apples are the thing people come back for — graduations, team parties, Halloween, baby showers. This is the method she actually uses, including the parts that go wrong.

Refunds. It is a digital file, so it cannot be returned once downloaded. If it is not what you expected, email [email protected] within 14 days and Ashley will refund you.